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Writing on the Web

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Social Proof: Are You Using Client Recommendations?

Writing on the Web

AUGUST 5, 2011

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products?

Amazon 100
Amazon Validation Click Rate Tactics 100
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Online Persuasion: What Do Clients Say?

Writing on the Web

JULY 28, 2010

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. Does social validation work for businesses selling services and experiences?

Ning 100
Ning Trigger Marketing Digg Buzz 100
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