Webbiquity

MAY 24, 2010

While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. While offshoring works well for tasks like IT consulting services and software application development, it tends to be less efficacious for market-facing activities. Not really.

Social Media 100

Social Media Social Marketing Media Rules 100

Webbiquity

APRIL 22, 2014

Don’t nickel and dime customers; consider “all-inclusive” pricing. ” This pricing model certainly doesn’t fit everywhere in the B2B world, but for products that command a premium price, and which buyers reasonably expect to include a certain “bundle” of additional items or services (e.g.,

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Marketing 100

Webbiquity

JULY 19, 2010

Vendors didn’t want to reveal pricing and specifications to their competitors, and in many cases buyers didn’t want their own competitors to be aware of what they were buying (as it could tip off competitors to new product designs or process improvements) or even the terms they were getting.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100