2007 Price Pricing Software 
Customer Experience Matrix
DECEMBER 3, 2008
One other factor clearly distinguishes SMB from Enterprise systems, and that’s pricing. Pardot’s lowest-price system, $500 per month, may be too constrained for most companies (no CRM integration, maximum of five landing pages, etc.), This pricing is low even among SMB demand generation systems.
Customer Experience Matrix
MARCH 6, 2016
The company made a few announcements, most notably a vastly improved email builder and tighter integration with online accounting software from Quickbooks Online and Xero. Infusionsoft’s goal is to bake as much as possible of the methodology into the software, its partner ecosystem, and prebuilt assets such as campaign plans.
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Customer Experience Matrix
JUNE 14, 2007
(For the acronym impaired, SMB is “small and medium sized business” and SaaS is “software as a service”, a.k.a. One point the article doesn’t mention is that SaaS prices have gone up considerably, at least among the major vendors. Small businesses may need to look beyond the market leaders to find pricing they can afford.
Customer Experience Matrix
FEBRUARY 4, 2009
Here are some alternatives that will come in at or below Marketo’s published starting price of $2,400 per month (or $1,500 for their “Lite” version). (To See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Pricing starts at $599 per month. Just kidding.or
Customer Experience Matrix
AUGUST 29, 2011
Eloqua doesn’t offer an explanation, but my guess is heavy competition forced them to reduce prices during this period. Software-as-a-service vendors in particular love to point out that they get a recurring revenue stream from each customer, so there are future profits that are masked by first-year sales expenses.
Customer Experience Matrix
JULY 21, 2009
It shows how specialized software can be much better at one function than general purpose systems. Jesubi was the result, and more than doubled LeadJen’s touches per hour when it was introduced in 2007. Building these links is difficult in most CRM software and virtually impossible in marketing automation systems.
Customer Experience Matrix
OCTOBER 22, 2009
The latter is an unusual feature for Software-as-a-Service systems like SalesFusion, since most vendors are concerned that ad hoc queries could harm system performance. The lowest-priced full version costs $1,500 per month and includes up to 25,000 names, 75 users, and 125,000 monthly emails.
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