How to Calculate Social Marketing ROI
Paul Gillin
JUNE 24, 2010
EMC is a premium-priced provider whose philosophy is to always go the extra mile to take care of the customer. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Of course not. That’s an impressive result, but it isn’t a return.
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