Paul Gillin

Remove 2007 Remove Price Remove Pricing Remove Salesforce.com
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How to Calculate Social Marketing ROI

Paul Gillin

EMC is a premium-priced provider whose philosophy is to always go the extra mile to take care of the customer. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. Do you suppose the storage giant conducts an ROI analysis before making that decision? Of course not. Profit margin.

ROI 50