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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. So I was quite curious to see what they had to offer. What I found was intriguing.

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Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

Hopefully it's accurate -- I think that SEC rules prevent them from commenting if it's not. Eloqua doesn’t offer an explanation, but my guess is heavy competition forced them to reduce prices during this period. I’m not aware of a rule against Eloqua reporting it, although I’ve never researched that point. (If

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SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

The email features cover all the basic requirements: template-driven personalized messages, universal and campaign-level exclusion rules, and both static and dynamic list definitions. Users can build separate scoring rules for different marketing campaigns, regions, products or other entities. But these are awkward solutions.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Others are sure to follow.

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better time management with smart calendars

The Effective Marketer

The Five Rules of Effective Meeting Scheduling For those of us networked and connected to a calendar system such as MS Outlook, we have the advantage of being able to share our calendars with the rest of the company. If using MS Outlook 2007, you are lucky! 6. Bonus rule! This is a GREAT time saver.

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5 Best Free Database Management Software (DBMS) for 2022

TrustRadius Marketing

These databases need a schema —a set of very strict rules—to define each table. Unlike SQL databases, document databases don’t need strict predefined rules. Data Model Best If… Limitations Pricing PostgreSQL SQL, with flexible data type support You want an unlimited free solution with decades of community support.

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Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

But unlike most vendors, Beanstalk typically builds the scoring rules for its clients rather than leaving the clients on their own. The company starts with a standard set of rules that it has found work well for most clients. I’d say most marketing automation vendors take this view. Anyway, back to BeanStalk.