Indeed, the briefing slides the company showed me in mid-2009 were nearly identical its slides from 2007. This approach uses an “Intelligent Enterprise Server” to connect company touchpoints and data sources to thinkAnalytics’ data mining, recommendations and business rules engines. But while the server may be the technical hub of the system, its heart is the analytic components: data mining, recommendations and rules engines. Pricing for thinkAnalytics real-time components depends on the nature of the application. Too bad more people don't use it. MORE >>

The rules of marketing have changed. Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Rohit describes this position as: Someone whose job it is not to create more content , but to make sense of all the content that others are creating. To find the best and most relevant content and bring it forward. As we fast forward to 2011, content curation techniques are now a key part of content marketing itself. Actually, its always been an important part, but we are just now defining it as content curation. Good stuff man. MORE >>

2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). The search interface allows advanced logic, complete with Boolean statements, local and global exclusions, and rules to assign the articles to categories for later analysis. Current pricing for Techrigy starts at $600 per month for 20,000 stored search results. Of course, pricing could change under the new ownership. Others are sure to follow. m not even totally surprised that Alterian was the first to jump into this pool. Sparingly. MORE >>

This keeps down the cost of ActiveConversion’s operations and therefore its prices, although of course marketers will have to pay someone else for their emails. This is vastly simpler than lead scoring and transmission rules in most demand generation systems, but Active Conversion says its clients don't want anything more. Active Conversion is offered as a service with prices based primarily on Web traffic. The system was released in 2007 and is currently installed on nearly 200 Web sites, spread among a smaller number of clients. Registration is no longer required.) MORE >>

Hopefully it's accurate -- I think that SEC rules prevent them from commenting if it's not. Eloqua doesn’t offer an explanation, but my guess is heavy competition forced them to reduce prices during this period. The reason seems to be a substantial upgrading of Eloqua’s infrastructure in recent years, perhaps combined with competitive pressures that have prevented it from raising prices as it serves larger clients. m not aware of a rule against Eloqua reporting it, although I’ve never researched that point. My analysis is below. Eloqua’s was no exception. MORE >>