2023 will be a chaotic year for martech, yet the start of a massive wave of growth
chiefmartech
JANUARY 14, 2023
But they must do so while offering clear value to their customers, at a competitive price point, with at least some axis of meaningful differentiation. However, the current generation of martech products have largely been borne on the back of three major technology S-curves: SaaS. To survive, they must reorient to profitability.
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