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6 tips to increase product feature adoption

Tomorrow People

Discover how cognitive biases can influence how users adopt or reject new product features. Your product has improved. Feature adoption requires users to change the way they make sense of your product. This article shares some recommendations to consider when launching a new product feature, according to psychology.

Features 156
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How to cannibalize your own product well

Kevin Indig

In this memo, I explore what good product cannibalization looks like to maybe find an answer to how Google should react to Chat GPT. What is product cannibalization? What is product cannibalization? Product cannibalization is the replacement of a product with a new one from the same company, typically expressed in sales revenue.

Product 52
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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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The Workforce Now Spans 5 Generations — How Can You Meet Everyone’s Needs?

Salesforce Marketing Cloud

Companies need to meet the needs of this intergenerational workforce, and those that do see a positive impact from age diversity and age-friendly workplaces. share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%, according to an AARP study. Inclusive companies posted a 14.4%

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4 Selfish Sales Tactics That Could Be Costing You Sales, According to Databox's CEO

Hubspot

The backstory : In 2007, my eight-month-pregnant wife and I had just bought our first home. Prospects see salespeople’s agenda a mile away these days when they try to push a higher-priced option. If your pricing is transparent, don‘t be afraid to walk your buyer through the benefits of different packages. Don’t be this person.

Tactics 65
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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Google 92
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How Consumers Are Shopping for Cars Today and How the Automotive Industry is Responding

Porch Group Media

The Coronavirus pandemic has radically changed how consumers shop for products and services and how brands are positioning themselves. Shoppers are looking for deals on the final sales price (62%), interest rates (49%) and amount required for a down payment (42%). The automotive industry is certainly no exception.