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Why Social Media Really Matters

Customer Experience Matrix

Social media is the latest stage in this evolution. Of all that research I mentioned last week , two pairs of facts stood out. But I think the primary reason is that search serves as a gateway to other Internet activity—so marketers wishing to drive traffic to their own Web sites need search advertising to make this happen.

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Best of 2007: Blog Posts on Social Media Marketing

WebMarketCentral

My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics.

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The complete knowledge sharing guide. | lucasmcdonnell.com

Buzz Marketing for Technology

December 2007. November 2007. October 2007. September 2007. August 2007. April 2007. March 2007. February 2007. January 2007. Like many other social situations, sharing knowledge requires someone to be brave and take the first step. social networks. April 2008. March 2008.

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Best of 2007: Amusing and Creative Marketing Stuff

WebMarketCentral

It's the final—and best—installment of WebMarketCentral's Best of 2007 series. Here are some of the most humorous, creative, and just plain odd, yet strangely relevant to interactive marketing, blog posts and articles from 2007. A must-read for fans of the Hitchhiker's Guide who also need to drive web traffic.