Writing on the Web

AUGUST 5, 2011

This weekend I got a call from a person who wanted to buy a subscription to executive coach articles to use for his newsletter. Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products?

Amazon 100

Amazon Validation Click Rate Tactics 100

Content Standard

FEBRUARY 13, 2016

However, often boasting big price tags, the trick to successful experiential marketing lies in the balance between cost and creativity. There is no product here. Compared to the Stratos campaign, Bud Light struck a balance between product and brand, supplying copious beverages while running the event, and of course, publicizing it.

Best Practices 40

Best Practices Paid Search Agency Buzz Loyalty 40

WebMarketCentral

NOVEMBER 3, 2008

He doesn't share any deep, dark secrets in this post, but does reveal some interesting information, such as the reduced importance of Pagerank and the sheer volume of changes Google makes to its algorithm each year (more than 450 in 2007; no wonder search positions for individual sites are so volatile).

SEO 20

SEO Best Practices Enterprise Management PageRank 20

ClickZ

DECEMBER 31, 2022

ANINE BING The ANINE BING Corporation is a rapidly expanding fashion and commerce entity that is revolutionizing the conventional methodologies in the development, production, marketing, sales, and delivery of products to customers. Their goal is to create products that not only endure, but also have a lasting positive impact.

Brand Identity 52

Brand Identity Branding Lead Ranking Ethics 52

Online Marketing Institute

JUNE 22, 2009

But the excitement is tempered… Read more… Neil Stoneman | April 20th, 2009 | no comments How strong is your B2B positioning? Positioning is one of the essentials of B2B marketing but it’s very rare to see it done well. The sheer pace of technology change means we constantly push the barriers back. Your department.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

SEPTEMBER 9, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? Promote episodes in your newsletter and on your home page.

Marketing Budget 52

Marketing Budget Work Management Ad Frequency Webinar Metrics 52

Paul Gillin

JUNE 24, 2010

EMC is a premium-priced provider whose philosophy is to always go the extra mile to take care of the customer. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. The portal looks like a good investment, yielding a positive first-year ROI and blowout value in the third year.

ROI 50

ROI Paid Content Social Marketing Webcast 50