Personally, I believe the answer lies in the nature of circumstances. Their longevity far outlasts the short-term memory of Twitter or any other micro network. No matter which network you call home, blogs are the pillars of the democratized web. Blogs form the basis for the formation of interest graphs , which, for all intents and purposes, represent the next stage of social networking. Content Marketing Blogging without an audience is merely a public journal. If drinking from the glass, it is then half empty. If pouring, it is half full. The weapon of choice? MORE >>

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. This is true with regular media relations, so why do it with bloggers? Don’t use traditional media relations tactics with bloggers, but rather, make an effort to connect with them individually. Please don’t. MORE >>

Getting mentioned in the right publication can mean the difference between living hand to mouth and having more work than you can handle. But, public relations is expensive. Helpareporter.com is a publicity resource every small business can use. HARO was started as a Facebook Group by PR guru Peter Shankman in November, 2007. Public Policy and Government. Media outlets can include major print publications, well known websites and blogs, book authors and lesser known websites, blogs and social networks. There is a solution. More lists. MORE >>

If primarily a public relations approach, discussions will center more on headlines/140c, news cycles, measuring coverage, and spokesperson authorization;  if used to drive traffic or support promotional calls to action, the focus will be more akin to direct marketing and conversion;  those that seek actual customer feedback and dialogue would message and measure accordingly. Would like to other professionals weigh-in on this, focusing here on the B2B consequences rather than consumer or personal use.  If you like the read, please subscribe to my RSS feed. News feed. MORE >>

Firms are increasingly investing in content-rich marketing efforts that involve white papers, articles, case studies, presentations, published research, public relations and social media outreach. While McKinsey’s published work has traditionally been derived from client-driven research, the firm is now taking some new steps with a Web-based publication that draws on the perspectives of recognized experts outside the firm – be they researchers, journalists, executives or policy makers. Why do market leaders also tend to be thought leaders?  AngelouEconomics. MORE >>