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Bytes from the PR Sphere: Distilling the Social Components of Public Relations

WindMill Networking

Social + media = engagement + information Vis-à-vis (corporate) public relations and social media, if I had my druthers at this stage the explanation would be reversed, although media social doesn’t trip off the tongue (or keyboard) nearly as easily. And not just for public relations, for any discipline, including marketing and customer relations. Not own.

Access Byte: Resolve to Make Evident Your Business Connectedness Through Social PR

WindMill Networking

As 2012 draws to a close, one would think being “social PR” accessible would be a no-brainer for the majority of B2C and B2B businesses, public utilities, charities, non-profits, governments and other formal organizations. Observation #1: Networks, narratives and platforms  . To be effective in a networked world requires different ways of thinking and acting.

B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

B2B Lead Generation Blog

Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place. Marketing and sales can also work together to build a list from inactive accounts in your sales teams CRM data and business cards from industry conferences and networking events. But in either case its a big number.

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Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off

Hubspot

According to Berger, the transmission of ideas can be explained by six concepts: social currency, triggers, emotion, public, practical value, and stories. Public: The more visible and easily accessible your product is, the more likely it is to be talked about. Highly public ideas market themselves. farmers grew 57% more kale in 2012 than they did in 2007. And why?

Journalist Byte: Five Suggestions for PR 2.0 Relationship Building

WindMill Networking

My 12 th Bytes from the PR Sphere column is the first to address social connections between public relations practitioners and journalists. Media relations remain an important component to effective public relations, particularly related to reputation and issues management. Include your full name or provide a link to your personal account. 2. link].

Decorum Byte: Don’t be Negative; Practice Positive PR2.0

WindMill Networking

It is clear “brand champion” David Graham understands he’s practising PR2.0 in a competitive, regulated industry and sector. I’m sure Deloitte’s global C-suite is happy with its digital channels executive, who demonstrates Goldilocks character and personality—plus decorum —in “just right” amounts. Public RelationsIf anything, it enhances this PR2.0

Boring Byte: Polishing Dull Stereotypes Into Social PR Gold

WindMill Networking

From a public relations perspective, it’s particularly discouraging when these glorified (usually technology) products or services are designed for individual use, rather than a societal benefit or business focus. I’m not alone in noticing this. What exactly does this have to do with the intersection of public relations and social media for business? Public Relations

Let the 2008 Trend Lists Begin

PR Meets Marketing

Facebook is probably the best default for this as you can maintain the invites and funnel interesting tidbits related to a specific industry/company for story ideas. As PR has the opportunity to manage social media relationships, then how do you balance and measure the impact of "long tail" relations will be key in 2008.  . The social networking space will begin to implode.

B2B Lead Generation Blog: 10 Lead Generation (Prospecting) Tips for Sales People

B2B Lead Generation Blog

While I disagree that this is the most effective way to generate leads, it’s important to note that the tenets offered in this post can be just as valuable to sales people doing their own personal lead generation as it to a dedicated marketing team. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Would they refer you to other people?

Embargoes – Valid in the Brave New World of PR?

PR Meets Marketing

Still brief the person on your news, but schedule the briefing for the day of your announcement, not before. If the briefing is early enough, then they still have time to write up a brief for online publication.  . If you're going to have an embargo, be consistent on when information gets updated to a corporate website, blog, or social network, as well as distributed on the wire.

Nutrition Byte: Conscious PR Choices on the Social Media Plate

WindMill Networking

where one person isn’t wearing multiple sous chef hats of responsibility and accountability). haven’t moved off a belief stated in my introductory post that public relations should oversee the (metaphorical) kitchen, but effective this Byte I’m recommending a somewhat modified bill of fare, whilst still retaining essential nutrition needed in a healthy social business diet.

Connections Byte: Chewing on Relationship Building in PR vs. Social Media

WindMill Networking

Now let’s gnaw away on the third pillar of relationship building to test its sturdiness, particularly in relation to social media (“ engagement and information”). The critical difference is most of those elements pertain to personal and informal connections —publicized or realized in social media—versus organizational public relations ( hips ).

Profile Byte: PR Fly Zone on Social Media’s Radar

WindMill Networking

Channel Goldilocks in determining the right amount of PR “personality” for your social business profile—not too little, not too much. sound bite that stood out from a public relations and social media perspective was about how the 19 th  century focused on “ character ,” whereas the last and current centuries promote a culture of “ personality.”

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PR Pitch Review: Advanta’s Ideablob.com

PR Meets Marketing

Only after reading the pitch a few times, I finally realized that Ideablob.com is a social network for entrepreneurs and small business owners and extension of Advanta's main business. I'm unsure what efforts Advanta is undertaking to 1) publicize Ideablob and 2) highlight Advanta's connection to the social network. As Ideablob awards $10,000 each month to a winning idea and entrepreneur, I envision Advanta highlighting the location, idea and personal background of each winner for coverage. Technorati Tags: Advanta Ideablob.com pr public relations social network

Sincerity: Paul Dunay's Response

PR Meets Marketing

Here is a response from Paul Dunay, author of Buzz Marketing for Technology : Web 2.0 is all about creating transparency in your organization blogs, podcasts, videocasts, wikis, participating in social networks all give you a new view into a company and its employees. Technorati Tags: Blogging Paul Dunay PR Public Relations Social Media

B2B Lead Generation Blog: B2B Marketing and lead generation via Social networking

B2B Lead Generation Blog

« Closed Loop Marketing Isnt Software | Main | The One Piece Of Advice You Cant Generate Leads Without » B2B Marketing and lead generation via Social networking Have you dipped your toe in the water of social networking yet? Overall, social networking sites are proving to be great tools for job seekers and recruiting. And if not, should you start? Why or why not?

Festive Byte: Views on When to Ho-Ho Them and When to Tranquilly Fold Them

WindMill Networking

Although a personal endeavour, Alvin was granted two “community volunteering leave” days. Makasha Dorsey : It’s been active for clients because of relative news cycles, but very low key for me. Limited access to social networks and email, but I will be available during the holidays for clients. Public RelationsEvolving social business. for the big day.

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Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? Is this customer-friendly language?

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. What should I do? also commented to Brogan’s post.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. What should I do? The radio actuality has been reborn.

B2B Lead Generation Blog: The One Piece Of Advice You Cant Generate Leads Without

B2B Lead Generation Blog

« B2B Marketing and lead generation via Social networking | Main | MarketingSherpa Demand Generation Summit 2007 » The One Piece Of Advice You Cant Generate Leads Without The staff at Raintoday approached a group of B2B lead generation experts with the following question: "What is the one piece of advice you simply cannot generate leads without?"

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. What should I do? think we figured this out in this video.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? Deadline for comments is August 31.

B2B Lead Generation Blog: Closed Loop Marketing Isnt Software

B2B Lead Generation Blog

« Off topic: Response to meme - 8 Random Things About Me | Main | B2B Marketing and lead generation via Social networking » Closed Loop Marketing Isnt Software I recently spoke with a reader who was struggling with his closed loop marketing process. Personally, Ive never seen closed-loop feedback suddenly erupt as a result of software. It just doesnt happen.

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

B2B Lead Generation Blog

Download Lead-Nurturing-Content-Catalog-Sample.xls Next, start digging around for good content in places such as your website, shared network folders and other content management systems that you have access too and collect that data in your spreadsheet. The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. What should I do? Subscribe to our RSS feed

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. How do I reach all of these social networkers?

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. There is a webinar on the Mackay 66 on Dec. 3, 2007.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. What should I do? Tie it into the Subway corporate sales program.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. What should I do? Its technology is elegant. Paul charity.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts. Scott Monty Says: November 26th, 2007 at 11:20 am I agree wholeheartedly with John. What should I do? The problem?

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. What should I do? read that he and I were of the same generation.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. What should I do? There are dozens of reasons for sloppy pitches.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. What should I do? Watch what Disney does.