Customer Experience Matrix

DECEMBER 3, 2008

In fact, Pardot in particular provides advanced capabilities including progressive profiling (automatically changing the questions on forms as customer answer them) and dynamic content (rule-driven selection of content blocks within emails and Web pages). One other factor clearly distinguishes SMB from Enterprise systems, and that’s pricing.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

OCTOBER 22, 2009

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. But let’s not forget that offline channels still account for nearly 90% of total advertising expenditures. Let’s start with SalesFusion’s strongest point, which is the scope of marketing channels supported.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 20, 2009

Leads can enter from channels other than email. This keeps down the cost of ActiveConversion’s operations and therefore its prices, although of course marketers will have to pay someone else for their emails. Active Conversion is offered as a service with prices based primarily on Web traffic. Registration is no longer required.)

Active Conversion 120

Active Conversion Lead Ranking Lead Scoring Lead Management 120

Customer Experience Matrix

FEBRUARY 25, 2010

Summary: Conversen makes it easy to generate dynamic messages across multiple channels. A segmentation-based approach would use three segmentation rules (New York or Los Angeles; if New York, high or middle income; if Los Angeles, high or middle income) to create four segments, each tied to a separate message. So where’s the catch?

Multi-Channel 120

Multi-Channel Demand Generation Agencies Advertising Channels Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 20, 2012

Purchases have included Group 1 Software (2004), MapInfo (2007) and Portrait Software (2010), which are now part of a customer analytics and interaction group within the company’s software division. HQ provides dashboards showing a campaign calendar, personal and delegated tasks, and results by campaign, offer, and channel.

Interactive Marketing 120

Interactive Marketing Marketing Management Marketing Automation Services Campaigns 120

Martech

FEBRUARY 24, 2022

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. London-based Iovox was founded in 2007.

Marketing Attribution 96

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 96

Customer Experience Matrix

MARCH 29, 2010

Summary: thinkAnalytics provides a robust decision engine to help make optimal recommendations across channels. Indeed, the briefing slides the company showed me in mid-2009 were nearly identical its slides from 2007. Too bad more people don't use it. The company also reported about twenty installations in both sessions.

Enterprise Management 120

Enterprise Management Ideal Customer Profiles Marketing Automation Services Marketing Management 120