Ambal's Amusings
MARCH 18, 2010
For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). The best example I’ve seen documented recently is from Junta42.
Convince & Convert
OCTOBER 2, 2013
Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. For example, we did this in the content marketing niche in 2007. all from one story idea. Don’t fall into that trap.
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Adobe Experience Cloud Blog
MAY 25, 2010
Forrester’s Q1 2007 B2B Marketing Measurement Online Survey.). To learn more about how we use revenue cycle analytics to deliver more accurate and more actionable marketing analytics in Marketo’s latest white paper, Revenue Cycle Analytics: Measuring and Forecasting Marketing’s Impact on the Revenue Cycle over Time.
B2B Marketing Zone Posts
MARCH 3, 2010
Research shows fastest-growing businesses pile on to the social web - grow - Practical Marketing Solutions , February 16, 2010 A brand new study from the University of Massachusetts Center for Marketing Research compares adoption of social media over three years (2007-2009) by the Inc. White Paper (50).
Industrial Marketing Today
OCTOBER 13, 2010
Traditional lead generation tactics usually involves creating some valuable marketing content such as a white paper to use as a giveaway for the purpose of collecting names and email addresses. See White Papers: Lift Your Barrier? ). What does that have to do with lead generation and content marketing? Let me explain.
Heinz Marketing
JULY 16, 2018
How am I going to score it in Marketo and then sync it to Salesforce, and how am I going to route it the right way?” If you’re listening to this, go and watch the 2007 Steve Jobs iPhone keynote. Those are all the hurdles that we’re helping people get over, with what we’re doing with Drift.
Full Circle Insights
NOVEMBER 25, 2020
After the iPhone arrived in 2007, the 2010s saw the rapid adoption of pocket-sized personal computers that redefined communication, dating, shopping, gaming and just about every other industry you can imagine,” Reid said. White Papers. Using said martech efficiently, however, can often feel like a struggle. Additional Resources.
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