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Interview with Moni Oloyede

Onalytica B2B

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. My first job out of college (in 2007) was with a cybersecurity firm in Columbia, MD and they were actively using Eloqua to manage their email marketing programs and to track and qualify their leads. I open to anything.

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Shorter Workday Concept for Employee Retention | Marketing Automation

Adobe Experience Cloud Blog

Back in 2007, author Tim Ferriss wrote the bestseller, “ The 4-Hour Workweek ” – a guide that was originally intended to help readers leave their stressful corporate desk job behind and enjoy a balanced, well-paid life. ” Where the Shorter Workday Came From. The concept of the shorter workday or workweek is not a new one.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow.

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SEO vs. Social Media for B2B Marketing: Join us Wednesday for a Tweet Chat with Lee Odden, CEO of TopRank and author of Optimize

Adobe Experience Cloud Blog

So on Wednesday, April 25 th , the Marketo B2B Marketing Book Club is inviting you to a special tweetchat with Lee Odden, CEO and co-founder of TopRank and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. Social networks also feature search.

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5 Ways B2B Marketing Professionals Can Leverage Social Media

Adobe Experience Cloud Blog

As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. Social media tools like Twitter and blogs (it's frequently forgotten blogs are social media ) are becoming standard in the toolboxes of B2B marketers. Build a rock-solid reputation.

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Why a Sales-Driven Marketing Strategy Won’t Work for Your HealthTech SaaS Company

Golden Spiral

Consulting giant McKinsey pointed towards this change as early as 2007: “…marketers must work more intensively than they have in the past with colleagues in other functions to develop, deliver, and communicate value propositions to consumers who want independent advice and frequently aren’t willing to pay for higher-touch sales and service.”.

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7 Ways to Take the Media World by Storm

Convince & Convert

For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. For example, we did this in the content marketing niche in 2007. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Don’t fall into that trap.