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Your Complete Marketo Migration Checklist

SmartBug Media

Migrating from another marketing automation tool into Marketo is no different. Here’s a checklist for the planning and packing stage of your Marketo migration. Make a Marketo Migration Chore Chart. By the time the ink is dry on your Marketo contract, people should already have a high-level sense of what’s coming.

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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

Whether virtual or in-person, event planning is a painstaking process. Examples of MAPs that you may consider include: Marketo. Some may prefer to attend your event in-person, whereas others love to connect from the comfort of their homes. Oftentimes, however, they encounter challenges. ActiveCampaign. Salesforce.

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Interview with Moni Oloyede

Onalytica B2B

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. My first job out of college (in 2007) was with a cybersecurity firm in Columbia, MD and they were actively using Eloqua to manage their email marketing programs and to track and qualify their leads. I open to anything.

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Shorter Workday Concept for Employee Retention | Marketing Automation

Adobe Experience Cloud Blog

Some companies are taking advantage of this efficiency to offer employees more personal time. According to MetLife’s 2019 Employee Benefit Trends Study , personal time is exactly what employees want most of all. While it may be an austere work environment, employ ees have gained almost twice the personal time.

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Continually Improving the Customer Experience: The Evolution of Automated Marketing Tools

Adobe Experience Cloud Blog

The earliest versions, released in 2007 (and practically primitive by today’s standards), were sought after by only the most tech savvy. Or, if that person is no longer with the company, technology can automatically extract an identified new contact from the auto-response and add the new contact to your database. Consider the iPhone.

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[Infographic] A Marketer’s Guide To Going Mobile

Adobe Experience Cloud Blog

From its inception, using the introduction of the iPhone in 2007 as the starting point for the mobile revolution, mobile has caught fire. Consumers are looking for communication that is personalized , and marketers must deliver or risk being seen as an interruption or deleted. But how can marketers effectively market on mobile devices?

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[Ebook] Introduction to Mobile Marketing: The Past, Present, and Future

Adobe Experience Cloud Blog

Regardless of what you sell, who you sell to, or when you sell it to them, it’s highly probable that you are selling to a mobile-connected person. Therefore, you need to consider how that person uses their mobile device—where are they when they use it? Which activities do they perform on it? How much time do they spend on it?