Customer Experience Matrix

MAY 7, 2007

Now that we’ve cleared that up, I’d like to point out that today’s New York Times has not one but two articles on mobile marketing. The New York Times , May 7, 2007, Business Day, page C1) and the other is inside (“Cellphones Tailored for Any Organization”, The New York Times , May 7, 2007, Business Day, page c7).

Mobile Advertising 120

Mobile Advertising Mobile Marketing Lead Scoring Lead Ranking 120

Customer Experience Matrix

AUGUST 29, 2013

But if you’re a marketer needing to identify and score B2B prospects, you’d still want to give them a look. That’s essential for a CDP, which by definition has the potential of evolving into a primary marketing database. predictive lead scoring b2b demand generation marketing automation lead scoring lead ranking lead scoring models'

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

JUNE 7, 2007

Ace Hardware Hopes So ", BrandWeek , June 6, 2007). This is a great example of using customer context in marketing—one of the core tenets of the Customer Experience Matrix.

Ads 120

Ads Mobile Marketing Promotion Features 120

Customer Experience Matrix

APRIL 6, 2007

Today’s New York Times reports that cable TV networks are balking at an eBay-built auction site to sell their advertising (“For Cable TV, No Interest in Selling Ads The eBay Way”, page C3, The New York Times , April 6, 2007). The networks’ justification is that many ads are now sold as part of larger packages, rather than simply on price.

Advertisements 120

Advertisements Advertising Cable Ad Building 120

Customer Experience Matrix

JULY 21, 2009

Jesubi was the result, and more than doubled LeadJen’s touches per hour when it was introduced in 2007. Building these links is difficult in most CRM software and virtually impossible in marketing automation systems. This makes Jesubi yet another example of the much-discussed blurring between the boundaries of marketing and sales.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

APRIL 28, 2009

nbr responses deployment date 1 10/09 1 8/09 3 4/09 3 3/09 1 2/09 3 1/09 12 2008 2 2007 2 2006 1 2005 1 1990 6 No Response 36 One final bit of more data, this more substantive: I asked how well their experience with deployment and their systems as a whole had met their expectations. . the system itself 0.67

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 18, 2007

I recently caught up with Unica Vice President Andrew Hally as part of my review of developments at the major marketing automation vendors. On the product front, they continue their long-time strategy of offering all the software a marketing department would need. So perhaps the replacement market will be bigger than it seems.

Enterprise Management 120

Enterprise Management Work Management Course Marketing Management 120

Customer Experience Matrix

AUGUST 29, 2011

The company tightened its belt in response to economic conditions in 2009, in particular by reducing marketing and sales costs by nearly $4 million (more on that later). The registration statement shows marketing and sales costs each year and year-end client counts. And what is each sale costing? So perhaps I’m being pessimistic.

Eloqua 120

Eloqua Marketing Automation Services Terms and Conditions Paid Search Agency 120

Customer Experience Matrix

JUNE 14, 2007

According to the article, Saugatuck found “SMB adoption rose from 9% in 2006 to 27% in 2007” among businesses under $1 billion in revenue, while Gartner reported “Only 7% of SMBs strongly believed that SaaS was suitable for their organizations, and only 17% said they would consider SaaS when its adoption became more widespread.”

Marketing Management 120

Marketing Management Budget Programs Software SMB 120

Customer Experience Matrix

FEBRUARY 14, 2008

DataFlux started offering these in 2007 and now lists one each for customer data quality, product data quality, and watchlist compliance. Even though there have been some intriguing new technical approaches from vendors like Netrics and Zoomix , this is a hard market to penetrate based on better technology alone.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. But while this cycle is simple, the actual boundaries of business marketing are not so clearly marked. Tags: demand generation marketing automation active conversion lead management.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

FEBRUARY 4, 2009

But there are plenty of other options, particularly for marketers with limited budgets. Marketo is certainly a fine product, but marketers should still look around before picking it by default. See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Just kidding.or

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

JANUARY 11, 2007

For example, note Cisco general counsel Mark Chandler’s statement “The action we’ve taken is about protecting our brand.” (“Cisco, Claiming Ownership of ‘iPhone,’ Sues Apple”, The New York Times ), January 11, 2007, page C13). If relationships were really with companies, then the product name wouldn't be all that important.

Marketing Management 120

Marketing Management Multi-Channel Marketing Proposals Organic Leads 120

Customer Experience Matrix

SEPTEMBER 9, 2009

Summary: marketing has shifted steadily over time from passive to active consumer engagement. Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. database marketing, or, more poetically, narrowcasting. search marketing.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Customer Experience Matrix

DECEMBER 3, 2008

Actually I don’t know why I find the contrast between Pardot and Marketbright intriguing, except for the implication that marketers can be divided into two simple categories, SMB and Enterprise, and no further distinctions are necessary. Pardot was spun off about two years ago and launched its product at the end of 2007.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

JANUARY 25, 2008

It was Alterian 's turn this week in my continuing tour of marketing automation vendors. As I’ve mentioned before, Alterian has pursued a relatively quiet strategy of working through partners—largely marketing services providers (MSPs)—instead of trying to sell their software directly to corporate marketing departments.

Enterprise Management 120

Enterprise Management Work Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

FEBRUARY 21, 2007

“I survived nine hours on the tarmac on JetBlue flight 1099, February 14, 2007.” This comes back to my comment of the other day that ultimately these are operational, not marketing, issues. On second thought, maybe not.) JetBlue would do better to focus on improving the experience itself.

Marketing Management 120

Marketing Management Mobile Advertising Public Relations Sample 120

Customer Experience Matrix

DECEMBER 12, 2007

I’m at the National Center for Database Marketing Conference this week. Products that sold two installations over the past three years might have added another six in 2007. There were several sessions at the show on dashboards and marketing measurement, and these seemed quite well attended.

Analytics 120

Analytics Budget Programs Vendors Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 20, 2012

In his classic Harvard Business Review article Marketing Myopia , Theodore Levitt argued that railroad companies could have survived the rise of the automobile had they considered their business to be providing transportation, not running trains. Recommendations in IO are based on marketing activities. billion since 2000.

Interactive Marketing 120

Interactive Marketing Marketing Management Marketing Automation Services Campaigns 120

Customer Experience Matrix

OCTOBER 10, 2011

Exploring a new marketing automation system is like biting into a bonbon: part of the fun is you never know what you’ll find inside. It provides all the basic B2B marketing automation functions: mass email, landing pages and surveys, behavior tracking, lead scoring, nurture campaigns, and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

APRIL 5, 2010

Summary: VisualIQ combines customer-level transactions and contact history with traditional aggregate data to produce better marketing performance measurement. I was going to start this post by writing that last-click attribution has recently come under fire, but the first Google hit on the topic brings up a study from 2007.

Advertising Channels 120

Advertising Channels Allocation Aggregators Ad Frequency 120

Customer Experience Matrix

MARCH 29, 2010

It was more because I've been giving the topic low priority because the market for such systems seems to be moving slowly despite the clear benefits they provide. Indeed, the briefing slides the company showed me in mid-2009 were nearly identical its slides from 2007. The history of thinkAnalytics itself illustrates my point nicely.

Enterprise Management 120

Enterprise Management Ideal Customer Profiles Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JULY 7, 2009

million in 2007 and, presumably, has since spent it all. I reluctantly concluded some time ago that marketers (and presumably sales managers) are not willing to spend money on measurement systems even though they consistently say in surveys that better measurement is a high priority. Much seems to focus on the apparent operating costs.

Marketing Management 120

Marketing Management Salesforce.com Ideal Customer Profiles Budget Programs 120

Customer Experience Matrix

JUNE 3, 2010

However, it is currently looking for additional applications such as marketing analysis to understand relationships between customers, locations and products. Centrifuge was founded in 2007 and has multiple government clients, plus a few in private industry. Newly published assets can be listed in an RSS feed.

Analysis 120

Analysis Bundling RSS Sample 120

Customer Experience Matrix

AUGUST 7, 2013

NICE is little-known in marketing circles, although I had bumped into them previously when they bought decision management vendor eGlue in 2010. billion stock market capitalization. There’s really nothing wrong with that. But NICE is a major player in contact center systems, with nearly $1 billion revenue and $2.5

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 11, 2007

For many years, his concept of Net Promoter Score as a critical predictor of business success has been questioned by marketers. The Internets are now buzzing with a recent academic study “ A Longitudinal Examination of Net Promoter and Firm Revenue Growth ” (Timothy L.

Promotion 120

Promotion De-duplication Buzz Internet Marketing 120

Customer Experience Matrix

DECEMBER 29, 2009

A “company dashboard” report lets both sales people and marketers see all visitors from a particular company, again based on IP address. LoopFuse was founded in 2007 although it was largely in stealth mode through early 2009. Tags: demand generation marketing automation loopfuse.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Customer Experience Matrix

FEBRUARY 25, 2010

It's more a supplement than a replacement for conventional campaign management but should save a lot of work for marketers and their agencies. One of the fundamental challenges in database marketing is that a seriously sophisticated campaign may send different messages to hundreds or even thousands of customer segments.

Multi-Channel 120

Multi-Channel Demand Generation Agencies Advertising Channels Marketing Automation Services 120

Customer Experience Matrix

MAY 15, 2008

Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ). It is now being offered elsewhere.)

Demand Generation 120

Demand Generation Demand Marketing Automation Services Marketing Management 120

Customer Experience Matrix

FEBRUARY 27, 2008

In addition to my beloved QlikView , market entrants include Alterian , SmartFocus , QD Technology , Vertica , 1010data , Kognitio , Advizor and Polyhedra , not to mention established standbys including Teradata and Sybase IQ. It’s surely an alternative worth considering for anyone in the market.

Analytics 120

Analytics Vendors Pricing Price 120

Customer Experience Matrix

NOVEMBER 12, 2007

release of Sapient ’s BridgeTrack marketing software. For example, the press release says the BridgeTrack campaign manager “reallocates marketing dollars across channels that generate the most incremental return-on-spend.” Users have to interpret them and make appropriate changes in marketing programs.

Advertising Channels 120

Advertising Channels Work Management Marketing Management Marketing Automation Services 120