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The Workforce Now Spans 5 Generations — How Can You Meet Everyone’s Needs?

Salesforce Marketing Cloud

Companies need to meet the needs of this intergenerational workforce, and those that do see a positive impact from age diversity and age-friendly workplaces. share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%, according to an AARP study. Inclusive companies posted a 14.4%

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How to Find the Best Selling Angles For Your Shopify Store Products (With Data & A/B Testing)

Convert

Momoko Price. But it wasn’t just the product that made people buy. Selling angles sell products. Also known as “marketing angles” and “advertising angles”, selling angles give buyers an insight into your product without overwhelming them with all the details. But, like Olipop, all products have multiple selling angles.

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The Ultimate Guide to Emotional Marketing

Hubspot

Depending on your product, industry, and audience, you can’t always target general “happiness.” If it were between two advertisements — one that simply talked about products, and one that made you laugh or cry — which would “impress” you? The second one, right? First impressions form in a matter of seconds.

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AARRR: What Are Pirate Metrics, and Why Are They Vital To Growth Marketing?

Referral Rock

Dave originally coined the acronym in a famous presentation at the Seattle Ignite Summit, back in 2007, which has been forever immortalized on Slideshare. Then identify which channels perform best in terms of volume, quality, and price. Activation is when a user tries your product or service. Activation. What to optimize.

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The Best Ways to Hit the Bullseye with Experiential Marketing

Content Standard

In this, experiential marketing tends to differ from other marketing messaging by making information or calls-to-action secondary to the goals of awareness, loyalty, and buzz for a brand. However, often boasting big price tags, the trick to successful experiential marketing lies in the balance between cost and creativity.

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Best of 2007: Articles and Blog Posts on Strategy and Branding

WebMarketCentral

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." While the research was focused on commercial packaged goods, the findings likely apply across a broader range of B2C and B2B products and services.

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The Ultimate Guide to Publishing

Hubspot

2007: Print on-demand gains traction. Girl Friday Productions. Print production can be done in one of two ways: print on-demand or traditional printing. At this stage, you should also consider your author biography and any positive reviews you’d like to put on the cover. Amazon releases Kindle. Radius Book Group.