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B2B Marketplaces: A New Breed Takes On an Old Problem

Webbiquity

Vendors didn’t want to reveal pricing and specifications to their competitors, and in many cases buyers didn’t want their own competitors to be aware of what they were buying (as it could tip off competitors to new product designs or process improvements) or even the terms they were getting. Share this on LinkedIn.

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How to Calculate Social Marketing ROI

Paul Gillin

EMC is a premium-priced provider whose philosophy is to always go the extra mile to take care of the customer. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. Do you suppose the storage giant conducts an ROI analysis before making that decision? Of course not. Profit margin.

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