Marketing Insider Group

NOVEMBER 7, 2022

Quick Takeaways: Spending your unused marketing budget on content marketing right now gets you a locked-in annual content plan before the year even starts. When I first joined SAP in the summer of 2007, I was asked to identify all the marketing programs that delivered actual leads, sales and ROI. We need a brochure. No problem.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

The Effective Marketer

MARCH 12, 2009

Make your calendar available to your direct reports and your peers : companies differ on their network policies and who has access to what, so you may not need to do this but just in case your company locks down access to other people’s calendar you should proactively let your direct reports (those who work for you) and your peers see your schedule.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

markempa

JANUARY 23, 2007

John originally hoped that Jill and I would debate or lock horns (Jill from the sales viewpoint and me from the marketing viewpoint). John originally hoped that Jill and I would debate or lock horns (Jill from the sales viewpoint and me from the marketing viewpoint). Peachtree and SageCRM software. It’s great.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Marketing 120

Oktopost

AUGUST 15, 2022

Social media has come a long way from when it first appeared on the web. Long before any of us knew or understood the potential behind social media, the first iterations were popping up to connect us all to the rest of the world. Today, there is a full generation of adults who have never known a world without social media.

Social Media 174

Social Media Media Lock-In Budget Programs 174

Hinge Marketing

APRIL 28, 2014

In 2001, Joe was tapped to run Penton’s custom media division, where he helped the firm make the transition from print to digital. In 2001, Joe was tapped to run Penton’s custom media division, where he helped the firm make the transition from print to digital. ” Starting Out. Achieving Visible Expert Status.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling B2B Thought Leadership Lock-In 48

Heinz Marketing

JULY 16, 2018

If you’re listening to us live on the Funnel Media Radio Network, this is not a live show, but it’s still going to be awesome. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve featured some great guests! I appreciate that very much.

Top of Funnel 40

Top of Funnel Conference B2B Sales Copywriting 40