Anything Goes Marketing

MARCH 7, 2007

RainToday which is typically a pretty good source for small B2B companies looking to market professional services almost blew it with their new research report called " What's Working in Lead Generation ". In the downloadable PDF, they provide 6 lead generation insights for 2007. Nurture the Leads you Have.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

NOVEMBER 11, 2007

Here are the changes that were made for the follow up email that lead to the high response rate: Dynamic Personalization Part 1: The sender. This leads to my next point on subject line techniques. UPDATE 11/14/2007: This example is an internal campaign that my company ran. Selling the email as a forward.

Response Rate 100

Response Rate Personalization Tips Marketing Management 100

Anything Goes Marketing

DECEMBER 3, 2006

Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation. Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. Holy crap batman, it's time to get your recording devices out!

Web 2.0 100

Web 2.0 RSS Webcast Business 100