WebMarketCentral

OCTOBER 16, 2007

This week I caught up with Dale Underwood, CEO of EchoQuote , an automated lead capture web service provider. EchoQuote enables B2B companies to automatically create customized price quotes based on the requester's email address and distribute lead information to an internal sales team or channel.

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WebMarketCentral

FEBRUARY 12, 2007

Among the key findings: - The use of both video and audio webcasting by B2B marketers increased in 2006 over 2005, though video grew somewhat faster (44% vs. 32%), driven by the increasing acceptance of webcasts as a B2B lead generation tool and the widespread adoption of broadband Internet connections, even in home and small office environments.

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WebMarketCentral

JUNE 16, 2008

Traditional" media now follows the blogosphere at least as often as it leads it. That means PR pros have to treat bloggers (somewhat) like traditional journalists: invite them to events, give them special treatment, and provide them with access to key executives.

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Social Media Media Web 2.0 Blogger 20

WebMarketCentral

JULY 23, 2009

paid click volume (is) up 18% from January 2007 to March 2009.In On the b2b side, most campaigns are aimed at generating leads rather than instant sales. MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Some of the key findings and observations from the report.

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Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

MAY 20, 2009

I was moving super fast when redoing our company’s logo in 2007. The tag line is small (it reads “Lead Generation Unleashed”), but short and powerful like a bulldog. Bulldog Solutions lead generation Bluewolf Rubicon Marketing Group Verticurl Pedowitz Group blue pizza del.icio.us And I got burned. All logos are shown at 1.5

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

WebMarketCentral

NOVEMBER 30, 2007

I've had it drilled into me that "PR is NOT lead gen," but one company that linked terms in its press releases to specific landing pages on its site saw a 12.5% For more MarketingSherpa advice on landing pages, you may want to check out this excerpt from their 2007 Landing Page Handbook (or spring for the $497 full copy ).

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SEM Landing Pages Webcast Marketing Budget Creation 20

WebMarketCentral

DECEMBER 19, 2008

I'm running low on new material here as I don't want to duplicate anything from the 8 random things I wrote in August 0f 2007. Or the 5 things you didn't know about me from December 2006.

Blogger 20

Blogger Tagging Lead Generation Contact Marketing 20

WebMarketCentral

JANUARY 22, 2008

A well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money.

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SEM Paid Content Paid Search Agency Adsense 20