| |  2007 + Interactive | 579 articles |
| Page 1 of 6 | Previous | Next | WEBMARKETCENTRAL AUGUST 21, 2007 The ROI of Website Redesigns per Forrester How to keep costs down Use interactivity and integration with back-end systems (e.g. Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North. Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability. All groups benefited from the effort, however. | | | | | | |
| CUSTOMER EXPERIENCE MATRIX OCTOBER 18, 2007 Neolane Offers a New Marketing Automation Option Nor, so far as I can tell, does it offer real-time interaction management—that is, gathering information about customer behavior during an interaction and determining an appropriate response. Neolane , a Paris-based marketing automation software vendor, formally announced its entry to the U.S. market last week. ve been tracking Neolane for some time but chose not to write about it until they established a U.S. presence. So now the story can be told. You might add SmartFocus and Alterian to the list, but they sell mostly to service providers rather than end-users.) | WEBMARKETCENTRAL AUGUST 10, 2007  PR and Blogging Outreach: Macro Issues Note: this is the first of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR and how PR professionals can best take advantage of blogging and other social media. When Tom asked me to contribute an article about PR and blogging outreach, I was both flattered and yet apprehensive at the same time. mean, I admit it. know, I know. Is this viable? | WEBMARKETCENTRAL SEPTEMBER 4, 2007  PR and Blogging Outreach: Practical Tips Note: this is the second of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR. The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. In my first post on PR and blogging , I had discussed the macro issues impacting the quality of outreach—both traditional media and blogging. Is it serious or sarcastic? | CUSTOMER EXPERIENCE MATRIX APRIL 17, 2007 Knotice Integrates Digital Channels: Too Much, Too Little, or Just Right? As I wrote on April 3 , Knotice stands out because it promises to integrate mobile marketing with email, Web and interactive TV campaigns. According to Brian, Knotice bases its claim on three capabilities: - users can create interactive campaigns in all four media from the same system - campaigns in all media access a shared customer profile - medium-specific message templates can draw on “medium-agnostic” components in a shared content repository This certainly gives Knotice greater breadth than products aimed at just one channel. Brian confirmed that this is their specialty. | | | | | | | |
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ANYTHING GOES MARKETING | THURSDAY, JANUARY 25, 2007  Viral Marketing in B2B - It Works!
It's Time to get Interactive. few B2B companies are now trying to use more interactive viral campaigns designed for their target audience. would definitely have a look and think about ways that you can make your site more interactive and think about ways in which you can engage and interact with your target market. He has created tutorials, podcasts and other interactive elements that engage and motivate fellow bloggers. When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. Chad H. MORE >> -
ACHIEVE MARKET LEADERSHIP | THURSDAY, AUGUST 9, 2012 The Evolution of Business Video
In 2007 it’s estimated that only 25% of marketers were making use of online videos. InteractiveBusiness video has come a long way in a short 5 years. By 2012 80% report that online video is part of their marketing mix and this past June an all-time record high 11 billion video ads were seen! Check out this cool infographic. MORE >> - Nine Excellent Reasons for Technology in Education > July 1, 2007
July 1, 2007. Interactive simulations and illustrations can produce a much greater depth of understanding of a particular concept. The internet permits free video conferencing which permits interaction in real time with sister schools in other countries. SchoolCIO | K-12 Blueprint | 21st Century Connections | Model Intelligent Classroom | Digital Learning Environments. Search TechLearning with. Databases -->. Articles. Grants. Reviews. Web Picks. Requires Flash Player 9 Version Test Download Flash. Technology & Learning. Educators eZine. Digital Media in the Classroom. MORE >> -
CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 20, 2012  Pitney Bowes Interaction Optimizer and Dialogue Offer Unified Inbound/Outbound Marketing Campaigns
Purchases have included Group 1 Software (2004), MapInfo ( 2007) and Portrait Software (2010), which are now part of a customer analytics and interaction group within the company’s software division. Their descendants are now modules within integrated Portrait suite, including Portrait Explorer (visualization), Miner (predictive modeling), Uplift (model-based treatment selection), Foundation (data access and integration), Dialogue (multi-step outbound campaigns), and Interaction Optimizer (real-time decisions). Someone at Pitney Bowes clearly got the message. MORE >> -
MARKETING EDGE | FRIDAY, NOVEMBER 16, 2007 Marketing Edge
Share on StumbleUpon Tags: paid bloggers This entry was posted on Friday, November 16th, 2007 at 9:48 pm and is filed under blogging , blogs , new media , social media , trust. Copeland Says: November 18th, 2007 at 9:14 am I think it’s great you’re giving food items to a food shelter for every comment! Copeland Social Media Marketing Tools at [link] Albert Maruggi Says: November 18th, 2007 at 10:45 am Yes the food shelter idea will come in handy this month; I’m bringing donations on Tuesday. What should I do? Social media is a movement. Paul food shelter. MORE >>
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