Remove 2007 Remove Google Remove Research Remove Vtrenz
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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

This is a natural result of a maturing market, as technology-oriented pioneers are replaced by buyers less likely to research their options in depth. Speaking of small business suppliers, Google and Intuit are long-shot contenders. Again, there was already one transaction: Silverpop/Vtrenz in 2007.