Writing on the Web

OCTOBER 21, 2010

Market research : in 2005 corporations spent more than $7.3 In 2007, $12 billion. which carries an additional annual $117 billion tag. The only true market research comes from monitoring brains of consumers as they react to messages, through neuromarketing. Add this to Google Bookmarks. Post on Google Buzz.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Buzz Marketing for Technology

JULY 24, 2008

December 2007. November 2007. October 2007. September 2007. August 2007. April 2007. March 2007. February 2007. January 2007. Research is part of the prcoess that allows you to lay the foundation knowledge you have created. DeepaMadhu Says: November 8th, 2007 at 12:45 am.

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

WebMarketCentral

MARCH 3, 2008

File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them? This is a "must bookmark" post for anyone conducting online research. Zamzar offers a free online service to convert files with no need to download software.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

FEBRUARY 27, 2008

related websites and tools either got their start or got traction in 2007. applications and services, searchable by an extensive list of tags and sortable by date and name. tags: social networking, social search, social bookmarking, Web 2.0, tags: social networking, social search, social bookmarking, Web 2.0,

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series. No flashing whack-a-mole banners.

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

Convert

JULY 7, 2021

Here are the top 10 split testing tools recommended to us by CRO experts (in alphabetical order): AB Tasty Adobe Target Convert Experiences Convertize Google Optimize Kameleoon Optimizely SiteSpect VWO Testing Webtrends Optimize. Use Google Optimize, otherwise if limiting, use Convert Experiences. Google Optimize.

Budget Programs 105

Budget Programs A/B testing Optimization Tools 105

Customer Experience Matrix

JULY 16, 2009

2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

WebMarketCentral

FEBRUARY 4, 2008

With that in mind, here are some of the best articles and blog posts from 2007 on website design considerations and action items. Online shoppers quick to leave retail sites: study by DMNews Ellen Keohane reports on research supporting the importance of accurate and well-designed site search functionality.

Design 20

Design Marketing Websites SEM Best Practices 20

Writing on the Web

JULY 28, 2010

That’s what researchers wanted to find out. In 2007, Peter De Vries and Ad Pruyn studied whether recommendations influenced Web site visitors’ decisions when buying digital cameras and choosing tourist destinations. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Buzz Marketing for Technology

JUNE 27, 2008

May 2, 2007 at 2:45 pm. · HTML-Tags: Subscribe. December 2007. November 2007. October 2007. September 2007. August 2007. April 2007. March 2007. February 2007. January 2007. Managing Personal Knowledge: Setting a Foundation for Transformation? by Bill Ives. April 2008.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

These sites allow you to store, tag and share links across the internet. Sara Schroter, Senior Researcher, BMJ Editorial, BMA House, Tavistock Square, London, UK. [1] Google, YouTube, MySpace, Facebook are all incredibly young organisations. Categories bmj.com redevelopment: updates on 2007 relaunch (2). December 2007.

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

Buzz Marketing for Technology

JULY 7, 2008

As I was leaving that brand we looked at sizing the amount of conversation (hard activity), but the best research we had indicated over 2 Billion conversations about product, service and brand. December 2007. November 2007. October 2007. September 2007. August 2007. April 2007. March 2007.

Social Media 100

Social Media Communities Wiki Work Management 100

WebMarketCentral

JANUARY 30, 2008

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. The Alternative Search Engine of the Year, 2007! video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

Moz

APRIL 18, 2019

Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. So it turns out that Google had this insight early on that what other people say about you is more important, at least to them, than what you say about yourself.

Link Building 68

Link Building SEO PageRank Ad Building 68

WebMarketCentral

FEBRUARY 20, 2008

While the research was focused on commercial packaged goods, the findings likely apply across a broader range of B2C and B2B products and services. Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz."

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

WebMarketCentral

JANUARY 28, 2008

It has certainly evolved; SEO is no longer about using clever "tricks" to manipulate search engine results, but rather about crafting relevant and compelling content, writing for searchers, and using best-practice techniques in content emphasis and meta tagging to help search engines find your content.

SEO 20

SEO Wiki Best Practices Allocation 20

The Effective Marketer

MARCH 12, 2009

In MS Outlook 2003 and 2007 you can color code your calendar items so that you can visually identify types of meetings scheduled throughout your week or month. If using MS Outlook 2007, you are lucky! In Outlook 2007 they got smarter and merged the labels from the Calendar with the categories from the Tasks.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Customer Experience Matrix

SEPTEMBER 9, 2009

Of all that research I mentioned last week , two pairs of facts stood out. Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. If you’ve been wondering why Google should be concerned about Twitter and Facebook , that’s your answer.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Convert

MAY 31, 2022

Research, data, and iterative testing are the foundation of the creative process and help validate your selling angles. While each selling angle meets the buyer’s pain points a different way, the USP is what you lead with—it’s the bleeding neck problem you’re solving and you’ve got research and data to back that up.

Product 52

Product Best Practices Work Management Paid Search Agency 52

The Effective Marketer

FEBRUARY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting Stuff Done with MS Outlook Note: the tips I give below work in MS Outlook 2003 as well as 2007 version. I like this ability to multi-tag or assign multiple categories to tasks, it can come really handy.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Buzz Marketing for Technology

JULY 21, 2008

NY times article pointing to the $650 billion cost estimate of information overload published by a US research firm. Includes some good comments on how information will be structured in the future (directories vs. tagging). A Framework for Information Overload Research in Organization s (pdf) - How to analyze IO in organisations.

Resources 100

Resources Product RSS Digg 100

WebMarketCentral

JULY 23, 2009

paid click volume (is) up 18% from January 2007 to March 2009.In First, it should be noted that Google search, Google content and Yahoo search are still the top three PPC vehicles. Tags: Web Marketing. Some of the key findings and observations from the report. Despite the economic downturn, paid clicks are increasing.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Contently

JUNE 9, 2022

Let’s face it: those search engine optimization (SEO) tactics that got your enterprise’s domain to rank in 2007 are about as outdated as Blockbuster, Blackberry, Circuit City, and Radio Shack. Why care about Google? In the past, Google updates had funny names like Penguin, Panda, BERT, and even Fred. percent and 12.31

Organization 150

Organization Lead Scoring Lead Ranking SERP 150

Online Marketing Institute

NOVEMBER 8, 2010

In fact, a quick check on Google Insights for Search on the phrase “ROI in marketing” shows a strong uptrend since the beginning of 2007. Posted in Axel Kuhn | Tagged marketing , ROMI | Leave a Comment Comments RSS Leave a Reply Click here to cancel reply. Tags: b2bmarketing. Theme: Mistylook by Sadish.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

Buzz Marketing for Technology

JUNE 27, 2008

According to Nature in ‘ Six degrees of messaging ,’ computer scientists at Microsoft Research Redmond lab have logged a full month of instant messengers using — logically — Microsoft Messenger. This study has been led at Microsoft Research Redmond lab by Eric Horvitz and Jure Leskovec, who was an intern at the time.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Buzz Marketing for Technology

JUNE 27, 2008

3-Set up an iGoogle account using your professional email and subscribe to the blogs you selected in Google Reader. Each quest in Questler is a mini-blog, where text, links and multi-media files can be put around several types of an informal learning experience be it a query, a discovery, an observation, research, a story or media.

Education 100

Education Personalization Wiki Social Networks 100

Buzz Marketing for Technology

JUNE 27, 2008

This factor is behind, for example, the famous 3M approach of giving researchers 15% of their time to work on something they think is important to the company. Tom, This piece is a nice precis of a chapter in the book, and connected to research youve done on the characteristics of high-performing knowledge workers. Trackback Pings.

Work Management 100

Work Management Webcast Case Studies Act-On 100

Single Grain

JUNE 26, 2020

Google’s getting smarter and more powerful all the time — not only at analyzing and understanding web pages, but also at how effective it is at keeping people within its framework. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. Google Optimize.

Traffic 145

Traffic Paid Content SEO Organization 145

markempa

JUNE 13, 2007

You can research new business opportunities based on trigger events, for little to no cost, by leveraging press releases, websites and news wires. To begin collecting trigger events, Id start with using free tools like the following: Technorati watchlists Google news alerts via email Yahoo! (See the above mind map for examples) 2.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Buzz Marketing for Technology

JUNE 27, 2008

One article that has generated particular attention is Nicholas Carrs "Is Google Making Us Stupid?" Since November 2007, he has been commanding officer and supervisor of shipbuilding, conversion, and repair in Newport News , Virginia. College , where he also leads the Process Management and Working Knowledge Research Centers.)

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

WebMarketCentral

NOVEMBER 3, 2008

When is including a meta description tag important (and when isn't it)? How does Google view search quality, from the inside? Introduction to Google Search Quality by The Official Google Blog Since Google is the most important search engine for SEOs, it's helpful to understand how its engineers view search.

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

SEPTEMBER 14, 2007

Among the key findings: Search marketing continues to grow at an incredible pace, with spending up 39% globally in 2007. A third of respondents anticipate double-digit spending increases on both SEO and Google PPC programs in 2008. Like you needed a research study to learn that.).

Cost Per Click 20

Cost Per Click Advertising Benchmark Search Marketing CPC 20

WebMarketCentral

NOVEMBER 30, 2007

If you missed it, MarketingSherpa hosted a webcast on New Research: Top 5 Tests to Raise Landing Page Conversions earlier this week. For more MarketingSherpa advice on landing pages, you may want to check out this excerpt from their 2007 Landing Page Handbook (or spring for the $497 full copy ).

SEM 20

SEM Landing Pages Webcast Marketing Budget Creation 20

Single Grain

MAY 24, 2021

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. Back in 2018, Google’s Podcast Product Manager, Zack Reneu-Wedeen , said: “Our team’s mission is to help double the amount of podcast listening in the world over the next couple of years.”.

Lead Ranking 98

Lead Ranking Lead Scoring Paid Content SEO 98

The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

WebMarketCentral

FEBRUARY 11, 2008

Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. The writers of the MediaPost blogs also frequently do a great job of covering online research findings. What do marketing professionals need to know about online video?

Research 20

Research Planning Best Practices Buying Cycle 20