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Paul Gillin

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I’m Quoted in HBR – Kinda. And Like Three Years Ago…

Paul Gillin

APRIL 4, 2013

The type is about as small as they could make it and the quote comes from 2007, but this research report does bear the Harvard Business Review logo, so I’m going with that. I guess Google Alerts doesn’t find everything. The publication date is 2010, but I didn’t find out about it until just now.

Social Media 50
Social Media Promotion Studies Google 50
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How to Calculate Social Marketing ROI

Paul Gillin

JUNE 24, 2010

That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. Market share research; awareness research; media citations; analyst research.

ROI 50
ROI Paid Content Social Marketing Webcast 50
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