Customer Experience Matrix

JULY 22, 2010

This is a natural result of a maturing market, as technology-oriented pioneers are replaced by buyers less likely to research their options in depth. Speaking of small business suppliers, Google and Intuit are long-shot contenders. Again, there was already one transaction: Silverpop/Vtrenz in 2007.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 9, 2009

Of all that research I mentioned last week , two pairs of facts stood out. Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. If you’ve been wondering why Google should be concerned about Twitter and Facebook , that’s your answer.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Customer Experience Matrix

JULY 16, 2009

2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120