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Glassdoor.com: Social Media Tool or PR Nightmare?

Marketing Craftmanship

Since its founding in 2007, Glassdoor.com has become an important research tool for job hunters, corporate recruiters, and anyone looking for unvarnished behind-the-scenes insight into what really goes on behind corporate doors. For many of the 65,000 companies it currently covers, Glassdoor.com can be a PR nightmare waiting to happen.

PR 100
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Owning Google Search is so easy–yet very very hard

Biznology

It’s the same thing with search engine optimization (SEO) and Google. . Until Google really started rolling out Panda and Penguin algorithms. Google’s tightening and closing as many loopholes as it can get away with. Even Google’s human ninja reviewers often get fooled. So, what to do, what to do?

Google 80
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Smart Ways to Become a Team Player in the World of Teamlancing

ClearVoice

I have had my own PR firm for 22 years and have been partnering with other publicists on client accounts since 2007 when I formed TO Media Co. ,” shared Allison Spragins Olmstead , who describes herself as the “OG of teamlancing” and represents brands including Laura Ashley and Rugs.com. 5 teamlancing tips for finding success. “I

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Best of 2007: Interactive PR

WebMarketCentral

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. tags: interactive PR, Web 2.0 tags: interactive PR, Web 2.0

PR 20
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Privacy, Personalization, and Big Data: How Privacy Changes Affect B2B Advertising

Golden Spiral

While the relentless pace of technological change is a given in 2022, corporate giants like Google are facing new challenges to previously-unchallenged advertising dominance. In what must be a new feeling for the search giant, Google finds itself caught in the middle. Ever since Google’s $3.1 Well, Big Tech specifically.

Privacy 62
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Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

Since 2007, January 28 is celebrated as Data Privacy Day (also known as Data Protection Day in Europe) to cultivate awareness about safeguarding data and introducing data protection best practices. Not adhering to these data privacy laws can incur hefty fines, along with the imminent PR disaster that would deteriorate consumer trust.

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Best of 2007: Web Analytics

WebMarketCentral

Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. Bloggers Ponder Google's RSS Syndication Stats by MediaPost Online Spin Following Google's acquisition of Feedburner , Max Kalehoff ponders the importance of the "reach" metric for bloggers. But which metrics are really important?