How to Calculate Social Marketing ROI
Paul Gillin
JUNE 24, 2010
That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. Let’s say we implement a customer self-service portal as a way to reduce support costs. The portal looks like a good investment, yielding a positive first-year ROI and blowout value in the third year. Profit margin.
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