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The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

APRIL 18, 2019

Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. We've talked about how they consider keyword use and relevant topics and content on the page. It's still a way that Google thinks about links. Video Transcription.

Link Building

Link Building SEO PageRank Ad Building

How to Calculate Social Marketing ROI

Paul Gillin

JUNE 24, 2010

It may be possible to calculate a payback through extensive customer perception or employee satisfaction analysis, but why bother? There are other ways to measure return (for example, improvement in customer satisfaction scores), but unless those outputs can be measured financially, they really don’t qualify as considerations in ROI.

ROI

ROI Paid Content Social Marketing Webcast

B2B Marketing Zone

The One-Hour Guide to SEO: Link Building - Whiteboard Friday

How to Calculate Social Marketing ROI

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