Writing on the Web

article thumbnail

Content Marketing with Stories: Better than Facts

Writing on the Web

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Add this to Google Bookmarks. Post on Google Buzz. Email this via Gmail.

article thumbnail

Content Marketing Tips: Get Your Stories Straight

Writing on the Web

I’m re-reading a great book by Jim Loehr, The Power of Story: Rewrite Your Destiny in Business and in Life (Free Press, 2007). Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Here’s what Loehr says: “Our stories may or may not conform to the real world. Email this via Gmail.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Online Persuasion: What Do Clients Say?

Writing on the Web

In 2007, Peter De Vries and Ad Pruyn studied whether recommendations influenced Web site visitors’ decisions when buying digital cameras and choosing tourist destinations. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. That’s what researchers wanted to find out.

Ning 100
article thumbnail

7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

In 2007, $12 billion. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Our behavior and decision-making is affected, 95% of the time, by the unconscious processing in the mid and old brains. 95% of our decision making and buying and Web actions are heavily influenced by unconscious processing.