WebMarketCentral

FEBRUARY 11, 2008

Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. It provides that top ten themes of research on this generation, and not surprisingly notes that "77% of the net generation could live without television but could not live without Internet access."

Research 20

Research Planning Best Practices Buying Cycle 20

WebMarketCentral

JUNE 16, 2008

While blogging and social networks are a large part of his role, he also invites influential bloggers to GM events and serves as the company's presence at blogging events, such as the Manic Mommies Escape Weekend in late 2007, an appearance that generated coverage in both blogs and traditional media.

Social Media 20

Social Media Media Web 2.0 Blogger 20

WebMarketCentral

MAY 20, 2009

I was moving super fast when redoing our company’s logo in 2007. The tag line is small (it reads “Lead Generation Unleashed”), but short and powerful like a bulldog. Bulldog Solutions lead generation Bluewolf Rubicon Marketing Group Verticurl Pedowitz Group blue pizza del.icio.us Tags: General Marketing. And I got burned.

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

WebMarketCentral

JULY 23, 2009

paid click volume (is) up 18% from January 2007 to March 2009.In On the b2b side, most campaigns are aimed at generating leads rather than instant sales. MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Some of the key findings and observations from the report.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

NOVEMBER 30, 2007

Considering that half of the respondents don't or can't do even simple a/b testing, it's surprising that a sophisticated technique like dynamic landing pages would generate this level of response, but that's what their data showed. My question is: why isn't their agency managing their SEM program in the first place?

SEM 20

SEM Landing Pages Webcast Marketing Budget Creation 20

WebMarketCentral

NOVEMBER 3, 2008

When, Why and How to Construct a Meta Description Tag by Search Engine Guide The ubiquitous Stoney deGeyter delves into the details behind the meta description tag, demonstrating how its value lies more in generating higher click-through rates than purely SEO. Cheap SEO: it's about quality, not price by Internet Business U.K.-based

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

JULY 28, 2008

This was actually from December 2007, but I overlooked it last January. Generating clicks isn't only a matter of top ranking, but also having a well-written description meta tag that appeals to searchers.

SEO 20

SEO Best Practices Search Engine Marketing Tagging 20

WebMarketCentral

SEPTEMBER 10, 2007

We developed the application, lined up the merchants, and launched in May of 2007 with iBakeSale.com. Beyond partnerships, we have also done targeted online advertising and are using the success stories from our fundraising groups to generate media coverage via our public relations strategy. It's been growing ever since.

Blogger 20

Blogger Advertising Agencies Paid Search Agency Loyalty 20

WebMarketCentral

DECEMBER 19, 2008

I'm running low on new material here as I don't want to duplicate anything from the 8 random things I wrote in August 0f 2007. Or the 5 things you didn't know about me from December 2006.

Blogger 20

Blogger Tagging Lead Generation Contact Marketing 20

WebMarketCentral

JANUARY 22, 2008

A well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money. What do you mean I have a budget?

SEM 20

SEM Paid Content Paid Search Agency Adsense 20