13 Articles match "2007","Gartner"

The Latest from the B2B Marketing Community

Wednesday, September 1, 2010
It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project.
 
Monday, July 19, 2010
As a result, the dramatic forecasts for b2b ecommerce revenue growth from Gartner and other analyst groups never materialized. The company was acquired by an Italian cement maker in 2007 for $15 million. However, problems with this theory quickly became apparent. Ariba is one of the few b2b ecommerce survivors from the dot-com era.
 
Thursday, July 23, 2009
paid click volume (is) up 18% from January 2007 to March 2009.In On the plus side, a recent study from Forbes and Gartner suggests that we may have turned the corner, with C-level executives now optimistic about the outlook for 2010. Some of the key findings and observations from the report. Search marketers do more with less. Maybe."
 

The Best from the B2B Marketing Community

raquo; October 15, 2007 #1 CEO Growth Strategy for Next 3 Years According to a recent Gartner survey of CEOs, the number one growth strategy for the next three years is building closer relationships with customers. Insights - Which Serves Marketing Better? Main | Fire Them Up! What kinds of experiences are they having? The ideas go on.
Main | The Core Element of Your Marketing Content Strategy » September 12, 2007 The Client-driven World I just read an interesting article summarizing what Stessa Cohen, a research director at Gartner , spoke about at the Financial Technology Summit in New York. What a great concept. Not on your products. Their END, not yours.
The article quotes two recent surveys, one by Saugatuck Technology and the other by Gartner. The article quotes Gartner Vice President and Research Director James Browning as blaming the fact that “SMBs are control freaks” and therefore less willing to trust their data to an outsider than larger, presumably more sophisticated entities.
All three are more frequently referenced than paid analyst research (so.YouTube beats Gartner Group?). White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions. They asked more than 2,100 IT decision makers about the information sources that were most critical in their buying decisions.
raquo; August 02, 2007 Geek Gods and Karma Queens Personalization is great, in theory. Kim Collins, research vice president at Gartner, agrees that its allabout understanding customers. But its really difficult to get your mind wrapped around how to use it to good effect in marketing. Instead of only as a buyer. Really?
The IT world hasn’t quite recognized how revolutionary QlikTech is, but it’s starting to see the light: Gartner has begun covering them and there was a recent piece in InformationWeek. You may have noticed that I haven’t been posting recently. That may actually be a misinterpretation of the book’s message, but the damage is done.)
The Greenplum Web site offers links to useful Gartner and Ventana Research papers if you want to look at the database appliance market in more detail.) I had a product briefing from Teradata earlier this week after not talking for nearly two years. But the real change is technical: the system has been entirely rebuilt on a J2EE platform.
Gartner. Web Content 2007. About. Services. Contact. Archives. 21 days of wiki adoption. 9rules. adsense. advertising. analysis. Apple. Atlassian. AusWeb07. Barack Obama. better meetings. BlackBerry. blip.tv. boris mann. business. CeBIT. change. change management. citizen journalism. Clay Shirky. cognition. collaboration. Community.
It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project.
paid click volume (is) up 18% from January 2007 to March 2009.In On the plus side, a recent study from Forbes and Gartner suggests that we may have turned the corner, with C-level executives now optimistic about the outlook for 2010. Some of the key findings and observations from the report. Search marketers do more with less. Maybe."