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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

A great example from a drop-down menu in a Royal Opera House web form: That’s just a small sample. Wouldn’t it make… Read more… Doug Kessler | January 3rd, 2008 | no comments December 2007 Why Blog in B2B? The Final Word… Whilst blogs are no longer the sexiest subject on the block, the ‘why blog?’

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

40% of Facebook users said their motivation for liking a brand there was “to receive discounts and promotions,&# 36% said it was to get a freebie (sample, coupon, trial etc.), Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% and 30% said it was to get updates on upcoming sales.

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The State of the Blogosphere 2010

Online Marketing Institute

Forrester estimates that 70% of social media users are simply consumers, those who search and consume the content available today…but never say anything in public about it. sol_dier your title is misleading, your sample group is skewed to the Western hemisphere and specifically N.America. Thank you for the reminder.

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Tom Pisello: The ROI Guy: Return on Investment (ROI) Defined

The ROI Guy

ROI Calculation Example To understand further, let us examine the cash flows from a sample project and the resultant ROI calculation: ROI% = $425,000 / $175,000 = 243% The ROI in this example was calculated by taking the Cumulative Net Benefits of $425,000 divided by the Cumulative Total Costs of $175,000. . They do if they are.

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