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AARRR: What Are Pirate Metrics, and Why Are They Vital To Growth Marketing?

Referral Rock

Dave originally coined the acronym in a famous presentation at the Seattle Ignite Summit, back in 2007, which has been forever immortalized on Slideshare. You can acquire users through all kinds of channels, organic search, SEM, social media, banner ads, cold outreach, and even print ads.

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. I made a choice of Linkedin over Facebook preferring it for its business perspective and it is paying off in terms of job contacts. December 2007.

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Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different. An August 2009 study was just released which categorized a sample of 2000 tweets as falling into the following categories: News, Self-Promotion, Spam, Conversational, Pass-Along Value, and Pointless Babble.

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