Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities
B2B Marketing Savvy
AUGUST 25, 2009
Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different. Among the usage models we’ve observed five which seem to be capturing most discussion and experimentation: Push messaging platform, either PR, Adv or Marketing-driven. Traffic generator. Customer feedback/dialogue.
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