2007 Facebook Organization Outreach Sample 
Referral Rock
NOVEMBER 18, 2019
Dave originally coined the acronym in a famous presentation at the Seattle Ignite Summit, back in 2007, which has been forever immortalized on Slideshare. You can acquire users through all kinds of channels, organic search, SEM, social media, banner ads, cold outreach, and even print ads.
Buzz Marketing for Technology
SEPTEMBER 30, 2008
Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. I made a choice of Linkedin over Facebook preferring it for its business perspective and it is paying off in terms of job contacts. December 2007.
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