Biznology

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24 reasons SEO and social media are inextricably linked

Biznology

Recent Google algorithm changes underscore how SEO and social media are inextricably linked. Panda is a Google algorithm filter aimed at fighting low quality content; Penguin is one aimed at fighting web spam. Google has concluded the best match for a keyword is the one that is focused and other people follow.

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Can traditional marketers adjust to digital marketing?

Biznology

In 2007, no one was marketing on Facebook. Or YouTube. Don’t worry about whether you should be spending on paid search with Google or whether YouTube search grows even faster or whether Facebook does its own search. Many areas of life are affected, but marketing is the one I like to talk about most.

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Lurkers are the 99.989% of Social Media

Biznology

Social media, including Pinterest and YouTube , is becoming more and more celebrity-, brand-, agency-, and studio-driven. billion monthly active users of Facebook do engage, OK? While each member may very well follow Ellen DeGeneres on Twitter and Like her on Facebook, they’re probably lurkers in that community.

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Influencer marketing tools of the trade

Biznology

BaseCamp 2 — I started with BaseCamp back in 2007, had a BaseCamp mutiny, have tried Asana and Trello and many I have forgotten. Google Apps — I have my Google Apps for Work install for Gerr.is I can use the Admin console to set up DKIM for all the OpenSRS domains I map to Google. OK, now on to tools.

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