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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

B2B Marketing Magazine just published an article we wrote on what every B2B marketer should be thinking about the mobile web. A great example from a drop-down menu in a Royal Opera House web form: That’s just a small sample. The Final Word… Whilst blogs are no longer the sexiest subject on the block, the ‘why blog?’

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The State of the Blogosphere 2010

Online Marketing Institute

After all, the blogosphere at one point seemed to succumb to the allure of the statusphere and the effortlessness and trendiness of rapid-fire, micro publishing. The State of the Blogosphere 2010 Since 2004, Technorati has published its annual State of the Blogosphere report. Today, 100 million Tweets flew across Twitter.

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Tom Pisello: The ROI Guy: Return on Investment (ROI) Defined

The ROI Guy

ROI Calculation Example To understand further, let us examine the cash flows from a sample project and the resultant ROI calculation: ROI% = $425,000 / $175,000 = 243% The ROI in this example was calculated by taking the Cumulative Net Benefits of $425,000 divided by the Cumulative Total Costs of $175,000. Do White Papers Still Engage?

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