Writing on the Web

JANUARY 12, 2011

I’m re-reading a great book by Jim Loehr, The Power of Story: Rewrite Your Destiny in Business and in Life (Free Press, 2007). It doesn’t get much more personal and public than updating your Facebook page, LinkedIn profile, or your blog, does it? Share this on Facebook. People expect that now days on the Web.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Share this on Facebook. Your online content should be no different.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JULY 28, 2010

In 2007, Peter De Vries and Ad Pruyn studied whether recommendations influenced Web site visitors’ decisions when buying digital cameras and choosing tourist destinations. Share this on Facebook. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Share this on Bebo.

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Ning Trigger Marketing Digg Buzz 100

Writing on the Web

OCTOBER 21, 2010

In 2007, $12 billion. Share this on Facebook. Our behavior and decision-making is affected, 95% of the time, by the unconscious processing in the mid and old brains. 95% of our decision making and buying and Web actions are heavily influenced by unconscious processing. 85% of the time our brains are on autopilot. billion in US alone.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100