Employee Advocacy- Are You Leveraging Your Employees’ Influence?
Onalytica B2B
APRIL 20, 2017
In a survey carried out by the Global Trust , 92% said they trust earned media- this has increased by 18% since 2007. They may have personal experiences that they can share- both positive and negative- therefore they’re regarded as a knowledgeable, trusted source, much the same as a doctor. Product and brand recommendations.
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