Because of Frugalnomics, an environment where buyers now demand bottom-line value from every investment, B2B sales teams are challenged more than ever to deliver expected results. In a recent survey, 24% of buyers indicated that the sales reps are not prepared for presentations at all, 30% indicate that they are somewhat prepared , and only 29% indicate that they are well prepared. Are marketing and sales enablement teams producing the right presentations, white papers and tools for sales professionals to use in customer engagements? Sales Enablement Ineffectiveness? MORE >>

visionary CMO presenting to other leading marketers recently asked the question: "Do you deliver more customer bottom-line impact than the competition?" Kieth Piques, author and CMO, presenting at the Business Marketing Associations Engage conference, answering yes to this question is the foremost driver of future growth and the best measure of success. Unfortunately most organizations are not aligned with what it takes to succeed in the face of Frugalnomics, one that demands a customer value centric environment. How to Measure and Present the Effectiveness of Yo. MORE >>

I pleased to present today an interview with William Robb , Director, Social Media Marketing for SAP. built Relationship Email Marketing program that was more personalized, targeted, and often 20 times more effective than our traditional efforts. With that guiding principle in mind, it’s not difficult to figure out how I ended up in social media marketing when a small team was assembled in 2007. It didn’t hurt that personally I was a (relatively) early adopter and active participant in the social web. What’s your background and how did it prepare you for this role? MORE >>

Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki. 18 April 2007, 06:03 PM. Q: What is personal knowledge management? A: To manage your personal knowledge, whenever you learn something new â?? Professor Paul Dorsey and colleagues at Millikin University defined seven Personal Knowledge Management (PKM) skills: Retrieving Information. Presenting Information. For more information on personal knowledge management, see: Your say: Personal knowledge management by Sandra Higgison. Personal KM Q&A by Lilia Efimova. MORE >>

Scientific Publications 2007. Presentations. TENCompetence Frequently Asked Questions (16 Mar) The TENCompetence Personal Competence Manager (12 Mar). The presentations are available here. 15 lecturers and 35 attendees from a variety of backgrounds and countries (not only PhD students and not only from Europe) created a stimulating and exciting learning environment. The presentations are available here. » calendar | read more Submitted by ckew on 14 December, 2007 - 07:39. » read more Submitted by ckew on 14 December, 2007 - 06:24. MORE >>