Remove 2007 Remove Eloqua Remove Google Remove Research
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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

This is a natural result of a maturing market, as technology-oriented pioneers are replaced by buyers less likely to research their options in depth. Eloqua and Silverpop are the obvious candidates. Speaking of small business suppliers, Google and Intuit are long-shot contenders. Other, less successful vendors simply vanished.

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Marketing Tools and Technology – How Does A Marketer Decide?

Marketing Insider Group

Current example of Google+. An immediate technology review was warranted because of Google’s brand power. It didn’t matter if previous social media ventures (Google Buzz and Wave) resulted in failure. . Steve Woods is co-founder and CTO of Marketing Automation provider Eloqua. I was still confused and asked a expert.

Insiders

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Looking Back at 400: Top 10 Posts

WebMarketCentral

. #10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter. Social Tagging Sites, Part 4: B2B Traffic Building , May 15, 2007 Original research on the quantitative impact of social bookmarking on b2b site traffic.

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16 marketing automation platforms your organization should consider

Martech

Boston-based Acquia, perhaps known best for its Drupal content management system, was founded in 2007 and was acquired by Vista Equity Partners in September 2019. Oracle Eloqua. A graphic showing the Oracle Eloqua platform (via Oracle). San Francisco-based Salesforce was founded in 2007 but it purchased Pardot in 2013.