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Friday, February 1, 2008
Taking a short break from the "Best of 2007" series, I recently had the opportunity to meet with Ardath Albee for an interesting discussion. Ardath Albee (AA): Before founding Marketing Interactions, I was the president of Einsof , Inc., Funnily enough, my background prior to Einsof is about as non-techie as you can get.
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Monday, October 1, 2007
Ardath Albee , CEO of CRM extension firm Einsof and creator of the Marketing Interactions blog : use customer stories to create meaningful messages for your prospects and apply context to the value your product or service provides. If your role centers around B2B lead generation, how can you resist a report with a title like that?
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Wednesday, September 26, 2007
disclosure: I was previously president of Einsof, Inc. Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Theres a lot of learning that needs to happen before purchasing a complex product.
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