readwrite

APRIL 7, 2008

Since the beginning of 2007, Microsoft bought aQuantive for $6 billion, Google acquired DoubleClick for $3.1 “In an open advertising model, the inventory silo, placement silo, and parameter silo are controlled by many different organizations, which can interact with each other and create advertising mashups,” he wrote.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Doubleclick 40

Single Grain

MARCH 16, 2020

As this trend is gradually becoming a new marketing reality, marketing teams should review their customer interaction tactics now. Instead of choosing several isolated strategies for building brand awareness and interaction with customers, develop a single coherent strategic plan. Book My Free Marketing Consultation .

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Trends 105

Martech Advisor

OCTOBER 17, 2019

Ad networks make it extremely convenient for advertisers and publishers to interact with each other and carry out a meaningful transaction. The concept of an ad network was championed by DoubleClick in 1996, and after Google bought DoubleClick in 2007 for $3.1 How Do Ad Networks Work? But how exactly do they work?

Cost Per Thousand 41

Cost Per Thousand Paid Search Agency Adsense Ads 41