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Privacy, Personalization, and Big Data: How Privacy Changes Affect B2B Advertising

Golden Spiral

While the relentless pace of technological change is a given in 2022, corporate giants like Google are facing new challenges to previously-unchallenged advertising dominance. In what must be a new feeling for the search giant, Google finds itself caught in the middle. Ever since Google’s $3.1 Well, Big Tech specifically.

Privacy 62
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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

This is a natural result of a maturing market, as technology-oriented pioneers are replaced by buyers less likely to research their options in depth. Speaking of small business suppliers, Google and Intuit are long-shot contenders. Again, there was already one transaction: Silverpop/Vtrenz in 2007.

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Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

December 2007. November 2007. October 2007. As a quick follow-up to last weeks post about the change in newspaper readers habits my favorite research web site Emarketer.com posted this chart today which shows that more than a quarter of respondents to a recent survey said they are reading print newspapers less often.