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Best of 2007: Interactive PR

WebMarketCentral

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 Expanding beyond the scope of his book, here are some of the best articles and blog posts of 2007 on maximizing the impact of public relations activities through interactive PR. Nevertheless, worth checking out.

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JOLT - Journal of Online Learning and Teaching

Buzz Marketing for Technology

document-centered, allowing instructors to post. press of a button, the social role of gatekeepers. Weinberger, 2007, p. Davi, Frydenberg, & Gulati, 2007). Hemphill and Yew (2007) are optimistic regarding. Hemphill & Yew, 2007, p. Mindel & Verma, 2006; Guth, 2007). They are often.

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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Pioneers in the social studies of science documented how the basic activities of scientists, such as deciding what counts as evidence, are fundamentally social undertakings (Collins, 1998; Latour & Woolgar, 1979). Author Index. About JCMC. Zimmerman, A., From shared databases to communities of practice: A taxonomy of collaboratories.

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How to Calculate Social Marketing ROI

Paul Gillin

We believe that many social marketing programs can be justified, but the process requires discipline and careful documentation. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Profit margin. Net profit.

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