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Grow Your Wiki

Buzz Marketing for Technology

documentation. Google Sites. Web Content 2007. Social Enterprise: Interview with 7thFloor Magazine. The current issue of 7thFloor , an italian business magazine, includes an interview with the speakers from the International Forum on Enterprise 2.0. Digital Democracy. digitallearning. EDUCAUSE2006. encyclopedia.

Wiki 100
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How to Calculate Social Marketing ROI

Paul Gillin

We believe that many social marketing programs can be justified, but the process requires discipline and careful documentation. The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. After all, the Internet is the most measurable medium ever invented. Net profit.

ROI 50
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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Pioneers in the social studies of science documented how the basic activities of scientists, such as deciding what counts as evidence, are fundamentally social undertakings (Collins, 1998; Latour & Woolgar, 1979). Author Index. About JCMC. Zimmerman, A., From shared databases to communities of practice: A taxonomy of collaboratories.