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JOLT - Journal of Online Learning and Teaching

Buzz Marketing for Technology

document-centered, allowing instructors to post. Weinberger, 2007, p. Davi, Frydenberg, & Gulati, 2007). Hemphill and Yew (2007) are optimistic regarding. Hemphill & Yew, 2007, p. Mindel & Verma, 2006; Guth, 2007). Neill, 2005; Guth, 2007). Traditional course management systems such as.

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How to Calculate Social Marketing ROI

Paul Gillin

We believe that many social marketing programs can be justified, but the process requires discipline and careful documentation. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Profit margin. Net profit. End sidebar.

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