Marketing Automation Vendor Consolidation: Lessons from History
Customer Experience Matrix
JULY 22, 2010
Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets. Again, there was already one transaction: Silverpop/Vtrenz in 2007. Even “inbound marketing” (search engine optimization, keyword advertising, Web display ads) is often done by someone other than the marketing automation user.
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